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Winter 2021

The Go Fresh Mobile Market expanded from a summer season program to year round by operating its first pilot winter market from November 2021 to May 2022 – and given the success of this program plans are underway to continue and expand winter operations. This meant the market only took a two week break from the end of October when the summer 2021 season ended, to mid-November when the winter season began. This expansion was made possible by a three year “Where Health Matters” grant from Health New England. State expansion of funding for Healthy Incentive Program benefits during Covid also made the winter market possible, since funding in previous years ran out by the end of the summer months. So far the state legislature has ensured that these higher funding levels continue.

Moving indoors for the winter months was only possible at sites with community rooms, which meant that some summer sites were not able to participate. While we expected the pilot year to begin with only 3-4 sites, we were surprised by the overwhelming interest in maintaining deliveries by all of our site partners who had facilities. With a few additional sites, the pilot winter market served 11 sites, which demonstrates the strong need for year-round operations.