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Summer – 2021

Go Fresh’s 2021 summer season began under new leadership, as the mobile market transitioned from the Public Health Institute of Western MA to Wellspring. It opened during the week of June 15 and ended the last week of October; a period of 20 weeks. Startup of the market was delayed by uncertainty about the pandemic as the 2021 summer season was being planned.

During the 2020 season the mobile market shifted to produce box deliveries rather than the in-person mobile market as people isolated themselves at home to prevent the spread of COVID. This seemed necessary as the new summer season was being planned, and Go Fresh received approval from the Department of Transitional Assistance to offer a Community Supported Agriculture (CSA) program where families could sign up for regular deliveries of produce in season. However as COVID concerns subsided by summer and customers voiced a great preference for choosing their own produce, Go Fresh pivoted to a regular delivery season.